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Why 'Made in France' is becoming trendy

By Sarah Elzas

Made in France is becoming a trend for a certain type of French consumer. Introduced during the 2012 presidential election campaign as a kind of economic patriotism to reindustrialize France, the idea is now being embraced by consumers who want to know where their products are made. RFI’s Sarah Elzas visited a recent Made in France initiative in Paris to find out more.

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