Bubbly relations restored as French Champagne houses end Russia boycott

Champagne exports to Russia resumed on Wednesday following a row over Moscow’s decision to call its home-grown fizz “Champagne” and force France to label its bottles “sparkling wine”.

In July President Vladimir Putin signed new legislation forbidding the use of the word “Shampanskoye” (Russian for champagne) on imported bottles. REUTERS/Sergei Karpukhin

Affronted by the move, which was written into Russian law in July, the Interprofessional Champagne Wines Committee (CIVC) at first asked its producers to suspend sales to Russia.

It was more about making a point rather than abandoning trade altogether, says Jean-Marie Barillère, president of the Union of Champagne Houses and co-chairman of the Champagne committee.

Les exportations de champagne vers la Russie pourront reprendre, après deux mois de suspension
➡️ https://t.co/HQuSD9fMp9 pic.twitter.com/649zgUFCgU

— France Bleu Champagne-Ardenne (@fbleuchampagne) September 11, 2021

"We stopped exports for two months because this duration corresponds roughly to the stocks present in a country,” he told France Bleu radio.

“Snubbing Russian consumers, who travel a lot and consume our products even when they comes to France is not what we should be doing in the longterm.

“They could make us pay dearly and returning to a market is very costly in terms of investment." 

Protected status

The name “Champagne” has protected status in more than 120 countries, where only bottles from the renowned region may carry the name. 

Russian represents 0.5 percent of the Champagne market, with nearly one and a half million bottles sold each year. 

• France vows to defend Champagne after Russia ‘steals’ the name

While it's a relatively small market in volume, its importance should not be underestimated,” says Theodore Georgopoulos, of the Georges Chappaz Institute – a part of the University of Reims Champagne dedicated to wine and vineyard research.

"The CIVC decision means that we can continue to have commercial relations," Georgopoulos told RFI.

"Champagne must be there. The best ambassador of the product is the product itself."