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What makes African print fabrics popular?

By Emmanuelle Landais

African print fabric, known as wax, is 100% cotton, with bold designs and bright colours and can be tailored into any item of clothing.

Over the last two years designers such as Stella McCartney or Nanawax from Benin have revived this fabric's popularity not only across Africa but also around the world.

They've become so popular in fact that financial organisations see them as good investments and are lending money to women to go into business selling them.

Emmanuelle Landais reports from Dakar, Senegal.

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